Sthira Me — Website Terms (Terms of Service)

Effective: 17/05/2026  |  Version: 1.1

Scope: governs visitor + waitlist-member use of the sthira.me website only. iOS app subscription terms are covered in a separate Membership Terms document.

Summary

What you're agreeing to. By using sthira.me, you're agreeing to a small handful of common-sense rules: don't try to break the site, don't scrape it, don't impersonate someone else, and accept that wellness content here is general guidance rather than personal medical advice. If you join the waitlist, you give us your email so we can deliver what we've promised — five short practices, app launch news, and any tier rewards you unlock by sharing. We will never sell your data, and you can leave the waitlist at any time by replying "unsubscribe" to any email or using our contact form.

What you keep. All your statutory rights under the UK Consumer Rights Act 2015 stay in place — nothing in this document removes them. Sthira Me Limited is the company behind the site (UK Companies House #17167227). If we change anything material, we will tell you before the change takes effect. If something in these terms doesn't make sense, write to our contact form and we will explain it in plain English. These terms are governed by the law of England and Wales, and disputes go to the English courts — but you also keep your rights under the UK consumer ombudsman scheme and any chargeback or refund routes you would normally have.

1. Acceptance of these terms

1.1 Agreeing by use

By accessing, browsing, or using the sthira.me website (the "Website"), you agree to be bound by these Website Terms (the "Terms"). If you do not agree, please stop using the Website.

1.2 Capacity to agree

You confirm that you are at least 13 years old, or — if you are between 4 and 12 — that a parent or guardian has consented on your behalf and is supervising your use of the Website. Some Website content (notably anything tagged for an adult audience, including future Hypnosis pillar previews) is restricted to users aged 18 or over.

1.3 Where these Terms sit alongside other documents

These Terms apply to the Website. Three sister documents apply to related surfaces:

• Privacy Policy at sthira.me/privacy — what personal data we collect and how we handle it (cross-references RoPA Template 1.0).
• Cookies Notice at sthira.me/cookies — which cookies fire on which page and your control over them.
• Membership Terms — the contract between you and Sthira Me Limited when you subscribe to the Sthira Me iOS app. Membership Terms apply only when you subscribe; the Website Terms apply whether you subscribe or not.

If there is any conflict between a Website Term and a Membership Term, the Membership Term takes precedence for the iOS subscription only; these Website Terms continue to govern your Website use.

2. Who we are

We are a UK-registered limited company. Sthira Me Limited owns and operates the Website and is the data controller for personal data collected through the Website (see §15).

3. Definitions

In these Terms, the following capitalised words have the meanings given below.

• "Sthira Me", "we", "us", "our" — Sthira Me Limited.
• "You", "your", "User" — any visitor to the Website, including unregistered visitors and waitlist members.
• "Waitlist Member" — a User who has submitted their email through a waitlist signup form on the Website.
• "Website" — sthira.me and all subdomains and pages we operate at that domain (including, without limitation, /story, /pillars, /programmes, /pricing, /journal, /share, /suggest, /privacy, /cookies, /terms, /roadmap).
• "Service" — the Website together with the related email automations, share-tier reward delivery, and brand content we publish under the Sthira Me name. The Service does not include the iOS app — that's covered by Membership Terms.
• "Content" — text, images, illustrations, video, audio, downloadable PDFs (including the 5-Day Desk Reset PDF), code, design, layout, journal articles, and any other material made available on or through the Website.
• "Pre-launch period" — the period before the Sthira Me iOS app is publicly available on the UK App Store. During the Pre-launch period the Website primarily serves brand content and waitlist signup.
• "Post-launch period" — the period from the date the iOS app is publicly available on the UK App Store onwards.
• "Tier Reward" — the share-tier rewards (5-Day Desk Reset PDF; full in-browser practice library; 30-day founder trial; £59.99 founder rate; Founding Member badge + TestFlight; Founding Circle invitation).
• "User Content" — anything you submit to the Website, including suggestion-form submissions, feedback, comments, and email replies.

4. Description of the Service

4.1 What the Website provides

The Website is the public face of Sthira Me Limited's wellness brand. As at the date of these Terms, the Website provides:

• Brand content — story, mission, pillar overview (Mobility, Yoga, Strength, Breath, with Meditation, Sleep, and Hypnosis previewed for future versions).
• Programme previews — four starter programmes (Desk Reset Breathing, Desk Reset Mobility, Wind-down, Runner's Reset). The in-browser practice players unlock at Tier 2 of the share ladder (one friend signed up).
• Journal articles — wellness writing referenced and sourced (no detoxes, no chakra theatre, no fitness-influencer language).
• Waitlist signup — the form by which Users join the Waitlist.
• Share + reward mechanics — UpViral-powered share-tier ladder with six tier milestones (1 / 2 / 3 / 5 / 10 / 25 points).
• Suggestion intake — the /suggest form by which any User may propose features. Every suggestion is read by the founder personally.
• Pricing preview — pricing surface for the post-launch iOS subscription tiers.
• Roadmap — publicly visible roadmap of what is shipped, what is in development, and what is being seriously considered, ("no vapourware promises").

4.2 Pre-launch versus post-launch

During the Pre-launch period, no payment is taken through the Website. Waitlist signup is free and the 5-Day Desk Reset PDF is delivered free; the four starter programmes unlock as the Tier 2 share-ladder reward (one friend signed up).

During the Post-launch period, the Website continues to provide brand and journal content; subscription purchase happens inside the iOS app via Apple's App Store and is governed by the separate Membership Terms.

4.3 Reservation of rights

The Service is provided as it is currently offered. We may add, modify, or remove features or content from time to time. We will give reasonable notice (in line with §13) before any material change to a feature you actively rely on as a Waitlist Member.

5. User obligations — acceptable use

You agree:

5.1 Things you will do

• Provide accurate information when submitting any form (waitlist signup, suggestion form, contact form).
• Use the Website only for lawful, personal, non-commercial purposes — unless we explicitly grant you a commercial right in writing.
• Treat any content delivered to you (including the 5-Day Desk Reset PDF) as for your personal practice. You may share what you've learned with friends and family; you may not republish or resell our Content.

5.2 Things you will not do

• Use the Website in any way that breaks the law (UK or your local jurisdiction).
• Attempt to gain unauthorised access to any part of the Website or its underlying infrastructure (Cloudflare Pages, D1 database, Cloudflare Functions, Kit, UpViral, or any other processor named in the RoPA).
• Scrape, crawl, harvest, mine, or systematically extract Content from the Website by automated means, except for legitimate search-engine indexing.
• Probe, scan, or test the vulnerability of the Website except where we explicitly invite you to do so (e.g., a published bug bounty programme).
• Send automated traffic, bots, or denial-of-service traffic to the Website.
• Abuse the share-tier mechanics — for example by creating fake email addresses to accumulate referrals, or by misrepresenting Sthira Me to a friend in order to obtain a Tier Reward you have not earned.
• Submit False, defamatory, abusive, harassing, threatening, hateful, or sexually explicit material via any form on the Website.
• Impersonate any person, including the founder, the company, or any other Sthira Me brand voice (notably the Anya brand mascot).
• Reverse-engineer, decompile, or attempt to derive source code from any Content we make available.
• Remove or alter any copyright, trademark, or proprietary notice on Content.

5.3 Suspension or removal for breach

If you breach this §5, we may suspend your access to the Website (including by revoking your Waitlist membership and deleting any Tier Rewards we have not yet delivered). We will tell you why; we will give you a chance to put it right where it is reasonable to do so. We will only suspend or remove permanently for serious or repeated breach.

6. Waitlist signup, account, and eligibility

6.1 Eligibility to join the Waitlist

Anyone aged 13 or over may join the Waitlist directly. Children aged 4 to 12 may have an email address registered on their behalf by a parent or guardian who consents to the data processing in §15 and our Privacy Policy.

For content streams scoped to adults only (notably the Hypnosis pillar preview), you confirm at the relevant signup point that you are 18 or over.

6.2 What we ask for

To join the Waitlist we ask only for your email address. We may also record:

• A first name if you choose to provide one (optional).
• The share-tier referral chain if you arrived via a Tier Reward share link.
• UTM parameters if you arrived via a tracked campaign link.
• A timestamp and a consent record, as required by UK GDPR.

We do not ask for your address, phone number, payment details, demographic data, or health information at the Website level. Any health-related data you choose to share with us is processed through the iOS app, locally on your device,.

6.3 Accuracy of your email

You agree that the email address you submit is yours, that you can receive email at it, and that you have the right to give it to us. If you give us someone else's email address, we may suspend the entry without notice.

6.4 Your right to leave

You can remove yourself from the Waitlist at any time by:

1. Clicking the unsubscribe link at the bottom of any email we send you (PECR-compliant, present in every email per RoPA DPA-008), or
2. Using our contact form and asking us to remove you.

If you ask us to remove you, we will do so within 30 days at the latest. We retain a minimal record of the fact you opted out (so we don't accidentally re-add you), but we delete the email address from active mailing systems.

6.5 No accounts created on your behalf

We will never create an account on your behalf. Where the iOS app requires a sign-in (post-launch), you create that account yourself through Apple — we never store or handle the password.

7. Intellectual property

7.1 What we own

All Content on the Website is owned by Sthira Me Limited or licensed to us, including:

• Trade marks: Sthira Me, the Sthira Me wordmark, the brand voice character Anya, and the seven pillar names where used as branded surfaces (Mobility, Yoga, Strength, Breath, Meditation, Sleep, Hypnosis as Sthira-Me-branded pillars). UK trademark filings are in progress.
• Copyright in the text, illustrations, photography, video, audio, journal articles, and code on the Website.
• Database rights in the Waitlist, the suggestion register, and the share-tier referral graph.
• Design rights in layouts, the palette (Sunset, Teal, Russet, Sky, Lime, Marigold, Plum, Sandstone, Ink), typography pairings, and the visual treatment of pillar surfaces.

The Sanskrit phrase sthira sukham asanam (Yoga Sutras 2.46) is in the public domain — we cite it but do not claim it.

7.2 What you keep

Anything you create — including suggestions you submit, feedback you write, or comments you leave — you continue to own.

7.3 Limited licence to use the Website

We grant you a personal, non-exclusive, non-transferable, revocable licence to access and view Content on the Website for your own non-commercial use. You may quote short extracts with attribution (within the fair-dealing allowances of UK copyright law). You may not use any Content for AI training, commercial use, or republication without our written permission.

7.4 Licence you grant us in your User Content

When you submit suggestions or feedback through the Website, you grant Sthira Me Limited a perpetual, worldwide, royalty-free, non-exclusive licence to read, evaluate, and act on your submission for the purpose of running and improving the Service. This licence does not transfer ownership — your idea remains yours. We promise:

• Every suggestion is read by the founder personally.
• We send exactly three transactional emails about your suggestion: thank-you, approval (if approved), shipped (if shipped) —.
• We will not sell, license, or transfer your User Content to a third party.

7.5 Reporting infringement

If you believe Content on our Website infringes your intellectual property, please email our contact form with:

1. A description of the work you say is infringed.
2. The URL on the Website where the infringement appears.
3. Your contact details.
4. A statement under good-faith belief that the use is unauthorised.

We respond to good-faith infringement notices within 14 days.

8. Promotions and share-tier rewards

The share-tier reward ladder is a promotion during the Pre-launch period. The published reward steps are summarised below.

8.1 Tier ladder

8.2 First-1,000-member founder cap

The founder rate at tier 5 (£59.99/year) is capped at the first 1,000 Waitlist Members who reach the tier-5 milestone. After the cap is reached, future Waitlist Members who hit tier 5 will be offered the next-best founder rate published at that time. We will publish a clear notice on sthira.me/share once the cap is approached, and we will not silently move the goalposts.

Cancellation mechanism: any Waitlist Member who has earned a founder rate and chooses to cancel their subsequent subscription forfeits the locked rate; rejoining the Waitlist later does not restore it. The £59.99 rate is held only "for as long as you stay subscribed".

8.3 Anti-gaming

We may decline a Tier Reward where we have reasonable grounds to believe the referrals were fraudulent (fake email addresses, paid signups, or repeated abuse of throwaway domains). We will tell you why and give you a chance to respond.

8.4 Changes to the tier ladder

If we change the tier ladder, the change does not apply retroactively. Anyone who has already earned a Tier Reward keeps it. New tier ladders apply only to Waitlist Members who joined after the change.

8.5 Tier-15 deliverable status

our published commitment (Founding Member badge + TestFlight access) was confirmed as a V1.0 deliverable on 2026-05-03 (Founder Member badge V1.0 infrastructure shipped). TestFlight invites depend on App Store Connect provisioning and will be issued in cohorts.

9. Health, wellness, and safety disclaimers

9.1 General nature of Sthira Me content

Sthira Me publishes wellness and movement content. We are not a clinic, a hospital, or a regulated healthcare provider. Nothing on the Website — including journal articles, programme previews, video previews, the 5-Day Desk Reset PDF, or any pillar overview — constitutes medical advice, diagnosis, or treatment for any condition.

9.2 Speak to a clinician

Always speak to a qualified healthcare professional (GP, physiotherapist, sports-medicine clinician, mental-health practitioner, or appropriate specialist) before starting a new physical-practice routine, especially if you:

• Are pregnant or recently post-partum.
• Have a heart, circulatory, neurological, musculoskeletal, or psychiatric condition.
• Are recovering from injury or surgery.
• Take medication that affects balance, blood pressure, mood, or alertness.
• Are caring for a child or person under 18.

9.3 Stop if it hurts

This is the rule we keep across every surface: if a movement hurts, stop. If symptoms persist, speak to a doctor. Sthira Me adapts around the caution areas and health conditions you tell the iOS app about, but we cannot see your body — you are the final judge of what is safe for you in the moment.

9.4 Crisis signposting

If you are in mental-health crisis, please contact:

• Samaritans — 116 123 (free, 24/7, UK).
• NHS 111 — for urgent non-emergency medical advice.
• 999 — for emergencies.
• Your local equivalent service if you are outside the UK.

9.5 No specific-condition treatment claims

Sthira Me content does not claim to treat, cure, or prevent any specific condition (including, without limitation, back pain, neck pain, sleep disorders, anxiety disorders, depression, chronic pain, hypertension, or musculoskeletal injury). General wellness benefits — such as improved mobility, calmer breath, or better sleep hygiene — are described in line with the available evidence cited.

9.6 Cross-reference

A fuller treatment of these disclaimers lives in our Disclaimer Policy.

10. Limitation of liability

10.1 Your statutory rights — preserved

Nothing in these Terms removes or limits any statutory right you have under the UK Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, the Misrepresentation Act 1967, the UK GDPR, or any other applicable consumer-protection law that cannot be excluded by contract.

In particular, we do not limit liability for:

• Death or personal injury caused by our negligence.
• Fraud or fraudulent misrepresentation.
• Breach of the implied terms of satisfactory quality, fitness for purpose, and accurate description for goods or digital content under sections 9, 10, 11, 34, 35, and 36 of the Consumer Rights Act 2015.
• Any other liability that cannot lawfully be limited or excluded.

10.2 The bits we limit

Subject to §10.1 and to the maximum extent permitted by UK law, Sthira Me Limited is not liable for:

• Indirect, special, or consequential losses — for example loss of opportunity, loss of profit, loss of goodwill, or pure economic loss flowing from your use of the Website.
• Outcomes of your physical practice — we provide general wellness content; you take responsibility for adapting the practice to your body.
• Third-party Content or services we link to — for example NHS or Samaritans pages, Apple's App Store, or any external research source we cite.
• Service disruption beyond our reasonable control — for example a Cloudflare outage, an Apple App Store outage, a Kit/UpViral processor outage, or an internet-connectivity issue at your end.
• Your loss of data where the loss happens on a device you control (the iOS app stores data locally — back up your device).

10.3 Cap on liability where the law allows

To the maximum extent permitted by UK law, our total cumulative liability to any single User in connection with the Website during the Pre-launch period is capped at £100, given that we take no payment from Website Users during the Pre-launch period. This cap does not apply where §10.1 would override it.

11. Cancellation and refunds

11.1 Pre-launch period — Waitlist signup is free

Joining the Waitlist costs nothing, requires no payment information, and creates no purchase contract. There is therefore nothing to refund at the Website level.

11.2 Right to be removed at any time

You may leave the Waitlist at any time per §6.4. Your tier-reward progress is retained until you ask us to delete it; on removal we erase your active record per §6.4 and the Privacy Policy.

11.3 Tier Rewards already delivered

If you have already received the 5-Day Desk Reset PDF, you keep it — we do not ask for it back, and we do not revoke download access. Promotional codes (the £59.99 founder rate, or the 30-day trial) once redeemed are subject to the Membership Terms of the iOS app and the App Store's standard refund process.

11.4 Post-launch — iOS subscription

Refunds for the iOS app subscription are governed by:

• The separate Membership Terms.
• Apple's App Store refund process (your statutory and Apple-mediated refund rights remain).
• The D068 programme schedule decision for annual-SKU days 31–90 partial-refund eligibility (where applicable, per Membership Terms).

11.5 No payment data on the Website

We never accept payment through sthira.me. All paid transactions are between you and Apple, mediated by RevenueCat as a processor. The Website does not store any of your card data.

12. Modifications to the Service

12.1 We may improve the Service

We may add, change, or remove Website features and Content from time to time — including adjusting the journal, the programme previews, the share-tier mechanics, or the look and feel.

12.2 Material changes — notice

If we make a material change to a feature you actively rely on as a Waitlist Member (for example, the Tier Reward content listed in our published tier-reward ladder), we will:

1. Post the change on the affected page on sthira.me.
2. Email Waitlist Members affected by the change before the change takes effect.
3. Publish the rationale on /roadmap ("if we change our minds we'll say so").

12.3 Roadmap fidelity

Our roadmap at sthira.me/roadmap lists:

• What we have shipped.
• What we are actively working on.
• What we are seriously considering.

We do not list speculative features. If we abandon something that previously appeared on the roadmap, we say so.

13. Termination

13.1 You can leave any time

You can stop using the Website at any time. You can leave the Waitlist per §6.4.

13.2 We can suspend or remove for breach

We may suspend or terminate your access to the Website if you breach these Terms (especially §5 Acceptable Use). We will normally tell you what you have done and give you a chance to fix it; for serious or repeat breach we may suspend or terminate without further notice.

13.3 Survival

The following sections survive termination: §7 (Intellectual Property), §9 (Health Disclaimers), §10 (Limitation of Liability), §15 (Privacy), §16 (Governing Law), §17 (Dispute Resolution), and any provision that by its nature is intended to survive.

14. Force majeure

We are not liable for failure to perform any obligation under these Terms where the failure is caused by an event outside our reasonable control — including acts of God, war, civil disturbance, governmental action, network or telecommunications failure, third-party processor outage (Cloudflare / Kit / UpViral / Apple), pandemic, or similar event. We will resume performance as soon as practicable after the event ends.

15. Privacy

15.1 Cross-reference

How we handle your personal data is described in full in the Privacy Policy at sthira.me/privacy. The Privacy Policy is incorporated into these Terms by reference and is itself derived from our internal Record of Processing Activities (RoPA Template 1.0).

15.2 The headline

In summary:

• We collect your email address (and optionally a first name) when you join the Waitlist.
• We process this on the lawful basis of consent (Article 6(1)(a) UK GDPR), recorded with timestamp, IP address, and user-agent.
• We use Cloudflare (D1 + Pages + Functions), Kit / ConvertKit (email automation), UpViral (referral tracking), Meta Pixel (consented marketing pixel), and PostHog (consented analytics, opt-in only where applicable) — all under Article 28 Data Processing Agreements with appropriate Standard Contractual Clauses for any non-UK transfers.
• We never sell your data.
• All your data subject rights under UK GDPR (Articles 15–22) are honoured. Use our contact form to exercise them.
• For health-related data, our promise is local-only on-device storage in the iOS app.

15.3 Cookies

Our Cookies Notice at sthira.me/cookies describes which cookies fire, when, and your control over them. The Meta Pixel and PostHog analytics cookies fire only after explicit consent through our cookie banner (when shipped per RoPA DPA-005).

16. Governing law

16.1 Law

These Terms and any non-contractual obligations connected with them are governed by the law of England and Wales.

16.2 Jurisdiction

The courts of England and Wales have exclusive jurisdiction over any dispute or claim arising out of or in connection with these Terms — except that, if you are a consumer resident outside England and Wales, you may also bring proceedings in the courts of the country where you live, where mandatory law gives you that right.

17. Dispute resolution and consumer rights

17.1 Talk to us first

If you have a complaint, please write to our contact form. We will acknowledge your message within 5 working days and try to resolve the issue within 30 days.

17.2 Consumer ombudsman

Where we cannot resolve your complaint, you may refer the dispute to a UK alternative-dispute-resolution body — for example a relevant consumer ombudsman scheme. Information on UK consumer ombudsman options is available at https://www.gov.uk/consumer-protection-rights.

17.3 Chargeback rights

Your statutory and bank-mediated chargeback and refund rights (including under the Consumer Credit Act 1974, where applicable) are unaffected by these Terms.

17.4 No waiver of class rights

These Terms do not waive any right you have to bring a representative or group action where UK law allows it.

18. How to contact us

You can also write to us at the registered office shown in §2 once it is published.

19. Changes to these Terms

19.1 Versioning

These Terms are versioned. The current version is 1.1 dated 17 May 2026.

19.2 How we notify changes

When we update these Terms:

1. The new version is published at sthira.me/terms with an updated "version" header.
2. Material changes are notified to active Waitlist Members by email at least 14 days before they take effect.
3. The previous version is archived on our internal record (Sthira Me Limited canonical archive) so we can show you what changed and when.

19.3 Continued use

Continued use of the Website after the effective date of an updated version constitutes acceptance of the updated Terms. If you do not accept a change, you may leave the Waitlist (§6.4) before the change takes effect.

20. Miscellaneous

20.1 Entire agreement

These Terms — together with the Privacy Policy, the Cookies Notice, and (where you subscribe) the Membership Terms — form the entire agreement between you and Sthira Me Limited concerning your use of the Website.

20.2 Severability

If any clause of these Terms is found to be unenforceable by a court, the rest of these Terms continue in force.

20.3 No waiver

If we don't enforce any right under these Terms straight away, that is not a waiver of the right.

20.4 Assignment

You may not assign your rights or obligations under these Terms without our written consent. We may assign our rights and obligations on giving you reasonable notice — for example, if Sthira Me Limited is acquired, restructured, or transferred to a successor entity.

20.5 No partnership

These Terms do not create a partnership, joint venture, employer–employee relationship, or agency relationship between you and Sthira Me Limited.

20.6 Third-party rights

Except as expressly stated, no person other than you and Sthira Me Limited may enforce any term of these Terms under the Contracts (Rights of Third Parties) Act 1999.

20.7 Notices

Any notice from us to you under these Terms will be sent to the email address on your Waitlist record. Any notice from you to us should be sent to our contact form.

Sthira Me Limited · Website Terms version 1.1.